The JM Buzz

A podcast by Journal of Marketing - Thursdays

Thursdays

Categories:

Business

84 Episodes

  1. Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason

    Published: 9/14/2023

  2. JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

    Published: 9/7/2023

  3. Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?

    Published: 8/31/2023

  4. Do Autonomous Products Deprive Us of Meaningful Experiences?

    Published: 8/24/2023

  5. The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

    Published: 8/17/2023

  6. Brand Extensions Often Fail—Here's How To Them Up for Success

    Published: 8/10/2023

  7. Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

    Published: 7/27/2023

  8. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

    Published: 7/13/2023

  9. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

    Published: 7/6/2023

  10. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

    Published: 6/29/2023

  11. It's Time for Marketing Researchers to Change Their Approach to Gender

    Published: 6/22/2023

  12. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

    Published: 6/8/2023

  13. Creating Effective Marketing Messages Through Moderately Surprising Syntax

    Published: 6/1/2023

  14. How Language Affects Content Engagement

    Published: 5/25/2023

  15. Can Soda Brands Reduce Sugar Without Losing Sales?

    Published: 5/11/2023

  16. When to Use Facts vs. Feelings for Soliciting Donations

    Published: 5/4/2023

  17. How Effective is Advertising for Robotic Surgery?

    Published: 4/27/2023

  18. Financial Vulnerability Is About More than Just Income

    Published: 4/20/2023

  19. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Published: 4/13/2023

  20. Answer This Question Before Selling a New Innovation

    Published: 4/6/2023

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The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.