The JM Buzz

84 Episodes

1. Decolonizing Health Care: The Role of Marketing

   Published: 4/18/2024
2. AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement

   Published: 4/11/2024
3. Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas

   Published: 4/4/2024
4. JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)

   Published: 3/28/2024
5. Should Hospitals Specialize in an Area or Diversify?

   Published: 3/7/2024
6. JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)

   Published: 2/29/2024
7. Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?

   Published: 2/15/2024
8. Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation

   Published: 2/8/2024
9. Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge

   Published: 2/1/2024
10. A Research-Proven Strategy for Companies to Survive Bankruptcy

    Published: 1/25/2024
11. When Less Is More: The Power of Simple Packaging for Consumable Products

    Published: 1/18/2024
12. How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?

    Published: 1/11/2024
13. Hotels Should Pay Attention to Their Competitors' Reviews Too

    Published: 1/4/2024
14. JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)

    Published: 12/7/2023
15. How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way

    Published: 11/16/2023
16. How Do Investors React to Crowdsourcing Contests?

    Published: 11/9/2023
17. A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok

    Published: 10/19/2023
18. Collaborating with Universities Makes Products More Attractive to Consumers

    Published: 10/12/2023
19. How to Stop Customers from Abandoning Self-Designed Products

    Published: 10/5/2023
20. Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?

    Published: 9/28/2023