How to Cultivate Brand Love with Dr. Aaron Ahuvia

Dr. Aaron Ahuvia knows a thing or two about superfans. He co-authored the publication that popularized the term “brand love” and is the world’s most widely published and cited academic expert on non-interpersonal love. He’s the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are. Aaron is a professor of marketing at the University of Michigan Dearborn. Aaron researches, teaches, and consults for governments, non-profits, and corporations across the world, inc...