Measure Up

36 Episodes

1. Where is Google Headed with Measurement?

   Published: 6/11/2025
2. Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić

   Published: 5/14/2025
3. Live from MeasureCamp New York!

   Published: 4/24/2025
4. The MMM Zeitgeist with Elea Feit & Karen Chisholm

   Published: 4/2/2025
5. Is Google's Meridian a Game Changer for MMM?

   Published: 3/5/2025
6. From MMM to AI: Jim & Simon's Big Bets for 2025

   Published: 2/12/2025
7. Behavioral Analytics & Rock Operas with Josh Silverbauer

   Published: 12/18/2024
8. Measuring Podcast Ads: Insights & Techniques with Amelia Coomber

   Published: 9/18/2024
9. Prompt Engineering for Marketers & Analysts with Mike Taylor

   Published: 8/28/2024
10. How to Measure & Maximize PMax with Expert Navah Hopkins

    Published: 8/7/2024
11. The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling

    Published: 5/30/2024
12. Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google

    Published: 4/24/2024
13. These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick

    Published: 4/10/2024
14. Do you really know how to test your paid media?

    Published: 3/6/2024
15. Unscripted: A Dive Into MeasureCamp with Peter O'Neill

    Published: 2/21/2024
16. Respect your customers! Privacy in marketing with Siobhan Solberg

    Published: 2/9/2024
17. Marketing Measurement for Higher Education - with Josh Dodson

    Published: 1/25/2024
18. Your Data is Garbage - Learn How to Fix It with Chad Sanderson

    Published: 1/10/2024
19. How did this year Measure Up?

    Published: 12/20/2023
20. How does private equity view marketing measurement?

    Published: 11/29/2023