32 Episodes

  1. How to Build a Tour Brand That Lasts

    Published: 6/4/2025
  2. Creating a Competitor Analysis

    Published: 5/28/2025
  3. Addressing the AI Myths

    Published: 5/7/2025
  4. Social Media Marketing on a Budget

    Published: 4/30/2025
  5. Optimizing Your Google My Business Profile to Attract Local Customers

    Published: 4/23/2025
  6. How to Compete with OTAs on a Shoestring Budget

    Published: 4/16/2025
  7. Boost Your Bookings with Local Partnerships:

    Published: 4/9/2025
  8. How to Rank Higher on Google Without Paying for Ads

    Published: 4/2/2025
  9. Building Relationships on Autopilot with Email Marketing

    Published: 3/26/2025
  10. Maximizing Word-of-Mouth Marketing

    Published: 3/19/2025
  11. How to Create Eye-Catching Tour Listings

    Published: 3/12/2025
  12. Scaling Your Tour Business on a Small Budget

    Published: 3/5/2025
  13. Creative Guerrilla Marketing Tactics

    Published: 2/26/2025
  14. Why Your Tour Business Needs a Solid Google Reviews Strategy

    Published: 2/19/2025
  15. How to Build a Customer-Centric Brand Story

    Published: 2/12/2025
  16. Keeping Customer Attention Without Repetition

    Published: 2/5/2025
  17. Switch From Business Travel to B2C

    Published: 1/29/2025
  18. The Rise of Self-Guided Experiences

    Published: 1/22/2025
  19. TikTok as a Search Engine, A New Frontier for Tour Operators

    Published: 1/15/2025
  20. 10 Tips for Recording Video for your Tour and Travel Business

    Published: 1/8/2025

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The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.