Story-Driven Business podcast with Susanna Rantanen
A podcast by Susanna Rantanen - Wednesdays
196 Episodes
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#100 Employer Brand Marketing buzz words uncovered
Published: 2/2/2022 -
#99 Modern employer branding vs traditional and why you should care
Published: 1/26/2022 -
#98 What if you are unemployer branding instead of employer branding?
Published: 1/19/2022 -
#97 Top 3 social media marketing trends 2022 for employer branding
Published: 1/12/2022 -
#96 What Your Culture Really Means For Your Employer Brand
Published: 1/5/2022 -
#95 What you probably don't yet know about employer brand
Published: 12/29/2021 -
#94 Case: Organic Instagram recruitment campaign results, part 2
Published: 12/22/2021 -
#93 Case: Organic recruitment marketing campaign for Instagram, part 1
Published: 12/15/2021 -
#92 Using Maslow's Hierarchy of Needs in talent communication
Published: 12/8/2021 -
#91 Why growth companies should ditch the Fun at Work Culture
Published: 12/1/2021 -
#90 Talent marketing on Instagram in 2022
Published: 11/24/2021 -
#89 What is employer brand affinity?
Published: 11/17/2021 -
#88 The Key Differences between Communications and Marketing
Published: 11/10/2021 -
#87 Using persuasive communication in talent marketing
Published: 11/3/2021 -
#86 How to become the boss of your professional development in employer branding
Published: 10/27/2021 -
#85 How to choose your talent target audiences for employer branding
Published: 10/20/2021 -
#84 Choosing target audiences for employer branding? Avoid these 2 common mistakes.
Published: 10/13/2021 -
#83 Who exactly are your target audiences in employer branding?
Published: 10/6/2021 -
#82 The three characteristics of a great talent marketing communicator
Published: 9/29/2021 -
#81 Working as a Creative Employer Brand Content Producer
Published: 9/1/2021
đď¸ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in todayâs world, your people are your brand. Hosted by Susanna Rantanenâthe worldâs leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Methodâ˘, and author of Story-Driven Employer Brandingâthis podcast invites you to shift the focus from products to people. Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story. Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business toolâtransforming company culture, leadership branding, and talent influence from the inside out. Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with. đ Show notes: modernemployerbrand.com đ Book website: storydrivenemployerbranding.com đ Connect with Susanna on LinkedIn: linkedin.com/in/susannarantanen