Bigger is Better… (Except When Hiring Influencers)

WOMAN UP with The Sister Brand - A podcast by The Sister Brand

Got an Episode Idea? Comment? Chat With The Sisters! Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that - not the least of which is, there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS. Micro influencers also tend to bring not only a targeted audience, but a loyal one. Forbes estimated micro influencers offer a 60% highe...