The direct to consumer episode
The Scale Up Playbook - A podcast by Wax/On
Categories:
The Wax Lyrical team are joined by guest Dave Pickard, co founder of The London Sock Company https://www.londonsockcompany.com/ to discuss the realities of creating and building a direct to consumer brand. Plus - do wacky ads really work, with Behavioural Scientist Patrick Fagan from Capuchin Behavioural Science https://www.capuchin.cc/ And new campaigns from Starbucks, British Gas and M&S +++++ LINKS +++++ McDonald's Iconic Stacks (Leo Burnett) https://www.itsnicethat.com/news/leo-burnett-london-david-schwen-iconic-stacks-mcdonalds-advertising-300120 +++++ https://www.thestar.co.uk/news/people/sheffield-singleton-hired-billboard-his-search-date-and-response-was-amazing-1382642 +++++ Starbucks "What's your name?" (Iris) https://www.youtube.com/watch?v=7TEg6q1a3DE&feature=youtu.be +++++ British Gas "Here to solve" (The&Partnerships) https://www.youtube.com/watch?v=RQFWb-C8hvA&feature=youtu.be +++++ M&S "Start a denim love affair (Odd) https://www.youtube.com/watch?v=DXpEMMlGQPo&feature=youtu.be +++++ +++++ Talk to us [email protected] +++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com
