Is the government getting good value from the Brexit campaign?

With only a few months to spend £100 million, the government's Brexit preparedness campaign should be annoyingly omnipresent. Is it? Our special guest Mimi Turner offers some simple coverage and ROI calculations to help us evaluate whether the government is getting good value from their massive budget. Meanwhile, will the WeWork bubble burst? And will Nestle's direct to consumer strategy really work? Plus new campaigns from the NHS, The Guardian, and Lego. +++++++++ We are nurses. We are the NHS. https://youtu.be/Vprc6KeexhA Lego – rebuild the world. https://youtu.be/zCXMx7RcZ5I The Guardian - hope is power. https://youtu.be/3iNfErh8r9Y ++++++++++ www.wearewaxon.com ++++++++++ Get in touch at [email protected] ++++++++++ Don't forget to subscribe on iTunes. And please leave us a review. ++++++++++