Are social brands now just ad platforms? Who’ll buy M&C Saatchi? And THAT Peloton ad

The Scale Up Playbook - A podcast by Wax/On

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Mark, Cairen, Paul and special guest Julie Atherton discuss why Accenture might be bidding for M&C Saatchi; how Peloton could have redeemed themselves their own tongue in cheek follow-up, and why most social brands are now just ad platforms PLUS their own favourite ads of 2019. ++++++++++ USEFUL LINKS +++++ Here’s the discount code for Julie’s book “Social Media Strategy: A practical guide to social media marketing and customer engagement” www.koganpage.com/sms Discount code FMKSMS20 +++++ Peloton https://youtu.be/pShKu2icEYw NOT Peloton https://youtu.be/nF4TbMilFII Ryan Reynolds’ NOT Peloton https://youtu.be/H2t7lknrK28 BeCo https://vimeo.com/357323692 Taylor’s of Harrogate https://youtu.be/aa3x1CtMI5w Walker’s Spice Girls https://youtu.be/rTecxuebscI GLAAD/Pantene https://youtu.be/CsJWzXtNlgw +++++ Title music: Wavebeats Music/Audiojungle; Range of Sound/Audiojungle. +++++ Additional music: Inspiration by Rafael Krux https://www.orchestralis.net/#/ +++++ Talk to us [email protected] +++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com HAVE A VERY MERRY CHRISTMAS AND A TRULY HAPPY 2020 XX

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