Why Diversity and Representation in Marketing Matter with Aisha Marshall

In this episode, our host Lauren Ruiz is joined by friend and one of the Co-founders of Creative Label, Aisha Marshall! When it comes to branding and marketing, Aisha and her team at Creative Label know their stuff! Aisha has been such an incredible resource for education, sharing her experience as an African American woman, consumer, and business owner. We dive into the importance of diversity and representation in your business. Not only to allow for a range of experiences and perspectives within your business, but also in your marketing so a diverse range of consumers can see themselves in your product or service! 02:30 What is Creative Label? What does your business offer? 04:50 Showing up to educate during the Black Lives Matter movement!  08:00 How businesses must be intentional about diversity when hiring. 10:00 Your consumer wants to be able to see themselves using your product or service! 13:05 What would you say to people who are worried about doing something to “check off a box”? 15:18 As businesses, how can we reach a more diverse audience? 20:15 How do you set clear expectations within business collaborations? ……………………………………….. Connect with Aisha on Instagram: @aisha Find out more about the services Creative Label offers Instagram: @creative.label  Website: itscreativelabel.com   Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity