039 | Six Actions to Take When Marketing To Landlords

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IN THIS EPISODE

In this episode, Matt Harris from MiRentCo London and Jamie Madill from Jamie Madill Property talk about marketing to landlords for Rent2Rent. Tune in and find out about our experiences with marketing and what we have found works and doesn’t work.

EPISODE HIGHLIGHTS

Introduction [00:00 – 03:50]

Keeping It Simple and Be Clear [03:50 – 00:00]

Traditional Direct Marketing to Landlords [06:50 – 15:54]

Online Marketing [15:54 – 23:41]

Email Marketing, CRMs [23:41 – 27:50]

Connecting at Networking Events - [27:50 – 30:02]

Out of the Box Marketing- [30:02 – 33:55]

Jamies Last Comment - [33:55 – 36:50]

KEY TAKEAWAYS

1. A confused mind will never buy. Ensure that your messaging, benefits and offer is very clear otherwise it will generate more questions that provide the answers that your prospective clients want.
2. Be innovative in your marketing. Don’t just promote your service but consider providing valuable content in your letter and online campaigns. Not all landlords will have the same level of knowledge as you and your communication can help to advise, educate and inform as well as promote your services.
3. Set yourself a direct marketing budget each month based on what you can afford. It will need to cover the cost of supplies, printing and distribution. You can check out services like Stannp.com for a fully outsourced service or do it yourself.
4. Be creative with your online marketing presence. Start off with one channel; Facebook, for example, and build from their once mastered. Ensure your content is informative and content rich. This is a great way to position yourself as an expert in your field with your potential audience.
5. If you are reaching out to contacts via email marketing ensure that you are familiar with GDPR rules and guideline.

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