The Marketing Mechanic - Sue Grabowski - Hard Corps Marketing Show #179

Marketing has a reputation of only thinking of the bells and whistles. There is a riff between them and other departments. How do we communicate with other departments so that we understand their point of view and vice versa? A Business Marketing Leader, CMO at Squawqr Mobile Media, CEO of Desidara, Sue Grabowski, discusses how marketing departments can communicate properly to other facets of a company.   Takeaways: Marketers need to consider the assumptions and risks of the new idea they want to implement. This will allow other departments to feel heard and will minimize conflict between departments. A marketing team needs to define the objective they want to hit and the requirements it will take to succeed from all facets of the business - not just what marketing is doing. When considering new marketing technology, ask IT for their security level requirements before picking a platform. That way you can assess whether or not it fits for your business. Communication is not always words; it's a gesture. Acknowledge that you don’t know what another department does and that you don’t see things through the same filters as they do. Appreciate them! Marketers should ask finance what they care about! Do some research on capex projects, consider when software is an asset or an expense, and how long something is going to last. Career advice: Apply yourself and don’t care what people think. Take that step forward!   Links: LinkedIn: linkedin.com/in/sue-grabowski-7520652 Twitter: https://twitter.com/SueGrabowski Desidara: http://www.desidara.com Squawqr Mobile Media: http://www.squawqr.com   Busted Myths: Marketing communicates well with other departments. Not quite, marketing often struggles to convey what they are trying to do and the impact it will have on the business with the other departments. They need to take into consideration the perspective different departments have  and use that to communicate what they are doing, in a way that will matter to the other departments, such as sales, operations, IT, and the executives. Know how to put content together for your audience! They do not need flowery language.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/BEDTm_o5LvE