Email Design or Distraction? - Brandon Walton - Hard Corps Marketing Show #188

With new technology comes new possibilities. HTML5 has allowed marketers to expand their design creativity. However, where is the line between creative design and functionality? A Marketing Leader, 4x Certified Salesforce and Pardot Consultant, 2020 Salesforce Marketing Champion, Founder of Local Direct, Salesforce Consultant and Trainer at Cypress Learning Solutions, Brandon Walton, chats about what to focus on to maximize email deliverability.   Takeaways: You could create the perfect email design, but depending on the browser it is opened in, the email could look warped. An email with just text is better than an email with a distorted design. Put focus on the intent of a sales email. Designs sometimes become a distraction, so spend money on the data rather than the design. Having trouble creating sales emails? Here are the top five things to prioritize when promoting email deliverability: Data Timing Cadence Technical Set Up Graphics Be careful about purchasing email address lists. This can get your IP blacklisted and lead to poor email deliverability in the future. Clean data is everything when it comes to maximizing marketing automation. Without it then your emails will come across as spam. Career advice: Buy things that are positive grossing assets! Every effort that you are putting an investment in, is something that is going to help you in the future.   Links: LinkedIn: https://www.linkedin.com/in/brandonkwalton/ Cypress Learning Solutions: https://cypresslearning.com   Busted Myths: Emails do not need to have over the top design. Emails can get confusing for the customer if the main message gets buried in images and fluff. Simpler is always better.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/kbacPNl_occ