Rosie O'Neill | Future of Candy and Retail

Rosie O’Neill is the co-founder and CEO of Sugarfina, a luxury candy boutique featuring a collection of artisan sweets from around the globe. Inspired by a third-date screening of the original "Willy Wonka and the Chocolate Factory," Rosie and her co-founder/fiancé Josh Resnick dreamed up a “candy boutique for grown-ups” featuring the finest confections packaged beautifully in the brand’s signature blue Bento Boxes. On the last couple of episodes, we heard about Rosie’s upbringing, her experience working in marketing for Mattel’s Barbie brand, and how she ultimately came up with the idea for Sugarfina and launched the business. On this segment, Rosie shares her insight on the future of the candy space as well as retail in general. We discuss things such as brand collaborations, the shift from retail to online, and how brands can differentiate themselves and use retail as a mechanism to create a memorable experience for customers. SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > [email protected]