725. The Overnight Pivot: Reacting to Crisis

When responding to a crisis, you have two choices.  You can let the crisis just happen to you. Or you can take control and meet the crisis head-on. Andy Mackensen, Co-Founder & CMO at Caroo, chose the second option.  When the pandemic started, 95% of the business was B2B. Overnight, they pivoted to meet the demands of the COVID-19 world.  Now they’re 100% B2C.