Todd Kolm, Frameworks for Finding the Right Problem
The Bad Pod, An Advertising Podcast - A podcast by The Bad Pod, An Ad Pod - Mondays
Our Favorite Stories: Hotboxing the next blockbuster idea: starting a career at the tail end of the "Mad Men" era in digital healthcare advertising. Working with Rich Norman, Todd learned how Allegra got its name. "An articulation, not of the problem statement, but of the relief"."Many times in my career, humans were reduced to numbers or broad statistics... not individualized and not humanized, and while that was the political ethos and mandate, that did not feel right to me." If you ar...
