Episode 65 - Brand Strategy with Ian Baer: Insights from a 35-Year Veteran
The Bad Pod, An Advertising Podcast - A podcast by The Bad Pod, An Ad Pod - Mondays
In episode 65 of The Bad Pod, An Ad Pod, we delve into the mind of Ian Baer, an advertising maven with a storied 35-year career at the helm of industry giants like Publicis and TBWA. Ian recounts how the classic sitcom "Bewitched" sparked his initial fascination with advertising, setting him on a path to become a strategic powerhouse in the field. From his early inspirations to his revolutionary work at Sooth, Ian provides a masterclass in advertising strategy and its evolution. Through...
