Episode 64 - Allie LeFevere, Co-founder of Obedient, the world's first Humor Branding Agency
The Bad Pod, An Advertising Podcast - A podcast by The Bad Pod, An Ad Pod - Mondays
Allie LeFevere and her co-founder/best friend, Lyndsay Sanders, have been using clever concepts and witty wordplay to grow a wide range of brands, like Blue Bunny ice cream, Native cosmetics, the LA Rams, CMT, and a slew of other organizations across myriad industries. We talk about why humor works, why brands are scared of it, the sweet spot that comes with knowing your niche, and how your side hustle doesn't have to be your career. Episode Links: Obedient Agency Brandsplaining Can...
