Episode 31 - Saurabh Kakade (Hyperinteractive) & Tobias Natterer (DDB Berlin)
The Bad Pod, An Advertising Podcast - A podcast by The Bad Pod, An Ad Pod - Mondays
Saurabh Kakade, of Hyperinteractive, an innovation agency in Hamburg, Germany & Tobias Natterer, a Sr. Copywriter at DDB Berlin, were a couple of the creative minds behind this year's brilliant "Truth Wins" campaign for Reporters Without Borders. Essentially, they used the Russian government's own lottery against them in order to provide people in Russia with access to the news outside of the state sanctioned propaganda disguised as news. It's the kind of work we all strive to do as adver...
