"Brand as a Rorschach Test" with Tom Suharto, Global Strategy Lead at Forsman & Bodenfors

The Bad Pod, An Advertising Podcast - A podcast by The Bad Pod, An Ad Pod - Mondays

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In this episode of The Bad Podcast, An Advertising Podcast, we get inside the mind of Tom Suharto, Global Strategy Lead at Forsman & Bodenfors. From cutting his teeth in research to leading strategy on a global scale, Tom's career path is anything but linear—unless you count the 400-page data reports he once sifted through. We talk cultural codes, creative instincts, and why trusting your gut is the real killer app. Our Favorite Stories Tom's journey from working in research to leading gl...