Your Blog is not a Publication
The Animalz Content Marketing Podcast - A podcast by Animalz
Most SaaS blogs shouldn't be publications. They should be libraries. They should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode of the Animalz podcast, Jimmy and Jan discuss why the library approach works, how it can help you build a brand, and what you need to make the publication approach work.
