900. Starbucks NFT Loyalty Platform is Utterly Disappointing | How To Fix

The Paul Barron Crypto Show - A podcast by Paul Barron Network

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Business Technology

In September, Starbucks announced it has partnered with Polygon to build its Starbucks Odyssey Web3-powered experience. The beta is now live. Paul Barron breaks down everything they did wrong, what they did right, and how to fix this entire strategy for customer loyalty.