4 - The Importance of Storytelling in Brand Strategy with Vanquish Media Group's Chase Friedman

Your host, Glen Poulos, talks with the Founder and CEO of Vanquish Media Group, Chase Friedman. Vanquish Media Group empowers purpose-driven brands to achieve sustainable growth and societal impact through impact marketing strategies and solutions. Vanquish Media Group guides purpose-driven brands who feel overwhelmed and stuck and are seeking a path to sustainable growth and societal impact. Chase is a brand storyteller and marketing strategist who is passionate about purpose-driven businesses and mindful marketing. Chase's journey into brand storytelling began in the film and television industry, where he honed his skills as an independent director, writer, and producer. Chase soon realized that his true calling lay in the intersection of storytelling and marketing, this led him to establish Vanquish Media Group, where he helps brands tell their stories in a compelling and authentic way.Chase believes that a business's purpose goes beyond its bottom line. It's about understanding why a business exists and what it stands for. In today's stakeholder-driven economy, consumers want to align themselves with companies that share their values, A clearly defined purpose, therefore, helps businesses connect with their target audience.To learn more about Chase's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Glen's work? Check out his website at https://glennpoulos.com.