Episode 486: Ninna Larsen of Reground

"I think it's incredibly important to know why you do things." Ninna Larsen went from working in a Melbourne café to founding Reground, a business that’s changing how we manage waste. In this episode, Ninna shares how she built a social enterprise focused on the circular economy and the lessons she’s learned along the way. She talks about how small businesses can make a real impact on sustainability without needing to be huge. Ninna breaks down what sustainability really means, why collaboration matters, and how you can start making small changes in your business right now. If you're a business owner looking to do more for the environment—and your bottom line—this episode is full of practical advice that you can take action on today.