Episode 58: Fun, Bold, Vegan and Cruelty-Free: How I Scream Nails Successfully Moved from a Service Business to Build An Online Product-Based Business

Listen to today’s interview as Fiona talks to Celia Cecchi, founder and director of I Scream Nails - an Australian made vegan, cruelty free, high quality nail polish about how her interest in nail art led to starting a successful product-based business that expanded quickly to the US. Interested in starting your own podcast? Check out our How to Start a Podcast online course here.  Topics discussed in this episode: IntroductionCatching UpComing up with I Scream NailsGrowing the businessThe testing processObstacles in manufacturing locallyOn having the final sayCelia's upbringingOn starting as a pop upManaging peopleOwning the business with your partnerOn doubting self in managing the businessSocial media coverage for the brandConnecting with the audience through social mediaProcess of onboardingMantras during hard timesChanging anything for the businessTech tool recommendationsMost proud moment in running the businessConnecting with CeliaConclusion Connecting with I Scream NailsUS Store: www.iscreamnails.comAu Store: www.iscreamnails.com.au Email: [email protected]: https://www.instagram.com/iscreamnails/Facebook: https://www.facebook.com/iscreamnailsTwitter: https://twitter.com/iscreamnailsYoutube: https://www.youtube.com/channel/UC7cjpyNjPsla_DtKcRSW80wPinterest: https://www.pinterest.com/iscreamnails/Tumblr: https://iscreamnails.tumblr.com/ Episode transcript: For a full transcript, please visit mydailybusiness.com/podcast/58  ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.  Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.