Episode 46: Creating Stories through Contemporary Indian Creative Culture : How Indian Goods Company provides ethical pieces that quash stereotypes

In this interview episode, Fiona has a chat with Vatsala Murthy from Indian Goods Company. They talk about the challenges she has had to overcome building a business in an industry - retail - that she wasn’t hugely experienced in while sharing stories about contemporary Indian culture and art through their products. Listen now as she talks about why this is so important to do and how she discovered and uncovered parts of her own ideas around Indian design while building this business.  Topics discussed in this episode: IntroductionCatching up with VatsalaHow COVID affected the Indian Goods Co.Getting to know more: Indian Goods Co.Choosing to live in GermanyStarting Indian Goods Co.The Indian designOn having an ethical businessVatsala’s background and experience in businessOn deciding what products to designInfluence in the businessTools/Platforms Vatsala usesHer proud moments in running Indian Goods Co.Connecting with Indian Goods Co.Conclusion Resources mentioned in this episode:  Indian Goods Co. WebsiteIndian Goods Co. InstagramIndian Goods Co. EmailTohfa Greeting CardsThe Visual MBATrelloPlanolyGoogle Suite Episode transcript: For a full transcript please visit mydailybusinesscoach.com/podcast/46 ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.  Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.