Ziyad Ayass | Innovation & Nostalgia in F&B Startups

Join us for the second live episode of Matbakh in collaboration with What The Food, featuring Ziyad Ayass, the founder and managing partner of Wonder Restaurants, with Dubai F&B outlets like Ka'ak Al Manara – a Lebanese bakery specialising in kaak), and an upscale dining experience in the works which will be called Manaret Beirut. Guided by guest host Vanessa Zabi who is an entrepreneur in the food and health space, this conversation explores Ziyad’s journey from financial consulting to food entrepreneurship. He tells us how he transformed a midnight craving into a thriving business, balancing tradition and innovation, creating emotional connections, and delivering nostalgic wonder. Discover how thoughtfulness and community fueled his brand’s growth, why every detail matters in crafting immersive spaces, and how a clear mission can guide success in even the most saturated markets.