What Why How

This week on Jake & JZ, we talked about:What Why How, our simple framework for great marketingHow successful companies apply this framework… or don’t! We compared Oura, Fathom, Playdate, Fletch, Meta Quest, and Apple Vision ProHow Nintendo redefined not just themselves, but the entire video game marketWhy founders should start with the story and differentiation, not the productThe Startup Wayback MachineA great book: Pattern Breakers by Mike Maples JrA great article: The Idea Maze is a Useless Idea by Cedric ChinTaking action to generate informationHowever, we did NOT talk about the election 😉📩 Get an email about every episode at JakeAndJZ.com💸 Learn more about our seed fund Character Capital🥸 Find Jake on LinkedIn and X🤠 Find JZ on LinkedIn and XChapters00:00 Nintendo zags when the world zigs04:49 Character Labs05:34 What-Why-How Framework09:18 The Importance of a Clear Story12:28 Examples of the 'What, Why, How' Framework in Action21:39 Crafting Clear and Compelling Messaging23:47 More What-Why-How Examples33:32 Apple Vision Pro vs Meta VR: Marketing43:47 Lessons from 'Pattern Breakers'50:47 Challenging the Idea Maze