Meta & the battle for digital advertising supremacy

Alison Savas is joined by digital advertising expert Ben Legg to discuss the digital advertising landscape, in particular how Meta (NASDAQ: FB) is positioned following the recent fall in its stock price.  Key discussion points include: 4:00: Overview of how online advertise works today. 7:30: The digital advertising landscape and why digital advertising as a percentage of GDP is expected to grow. 10:50: The rise of Tik Tok 12:00: Meta's advertising technology and why it’s seen as being superior 21:10: How Facebook is moving to maintain user engagement  28.30: Can Instagram become the world’s biggest fashion retailer?