Why Your Message Matters: Crafting Offers That Convert

In this episode of Founders Future, with host Ammar Elm, Shelby Jo Long—CEO of Business Dynamics, keynote speaker, and leadership strategist—shares her journey from academia to entrepreneurship and how she helps visionaries transform their expertise into influential brands. Shelby discusses the power of strategic communication, constructive disagreement, and speaking as tools to elevate businesses, along with her mission to help leaders refine their messaging and scale sustainably. Shelby div...