The Context of a Successful Content Strategy: The Harpoon and the Net
Confessions of a Pink-Haired Marketer - A podcast by Rainmaker.FM: The Digital Marketing and Sales Network

Content marketing has been a hot buzzword for awhile now, but it’s tricky to pull off unti you understand this context. Once upon a time, combining relationship-building content with solid sales strategy was a weird idea. Now it’s pretty mainstream — but a lot of folks are still missing the underlying context that makes it... Listen to episode