Add Automation to Your Coaching Business (Without Losing the Personal Touch)

You started your coaching business to help people—not to spend hours scheduling calls, chasing invoices, and managing emails. But somehow, the admin work never stops. You’ve probably thought about automating some of it, but you don’t want your business to feel impersonal or “robotic.” That’s exactly where Joe Casabona found himself. As a former software engineer turned solopreneur, he thought working harder was the answer—until he nearly burned out. That’s when he discovered that automation i...