Why Content is King, and Will Continue to Reign

Humans love a good story – and when it comes to B2B marketing, the same truth applies. Content plays an integral role in the B2B buyer journey simply because content adds value! Next up on Behind the Post is Whitney Blankenship, Senior Content Marketing Manager at Oktopost, Whitney joins host Olivia Messina to unpack the process in creating and delivering highly valuable and authentic content. Whitney shares that content is easier to distribute if you start with the end in mind. Getting your content in front of customers is more meaningful when you focus on pain points and add real value to their life and role! She even walks us through her creative process which includes lo-fi hip hop beats, a cup of mint tea, and a Google doc! Stay until the end of the show to hear her best tips for breaking through the dreaded writer's block. Hot Topics: The importance of quality content to reach your customers, and how quality will always trump quantity Content distribution and how to formulate your content with promotion in mind Creative processes: how to turn on that creativity every day and tips to break through writer blocks