Stephanie Melgoza, Vena Solutions: What it Really Means to be Data-Driven as B2B Social Media Manager

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Here to break it down is Stephanie Melgoza, the Social Media Manager at Vena Solutions. An expert in B2B social, Stephanie’s experience in social spans a variety of industries, including technology, research, and financial services, working on global brand and corporate social teams at IBM and Gartner. In this episode, she shares her philosophy around social strategy and what it really means to be data-driven. Host Olivia Messina and Stephanie discuss the content types that consistently earn high engagement and why posting more doesn’t guarantee better conversion rates. When it comes to campaigns and launches, Stephanie believes it’s so important to look at the moving pieces from a higher level and understand how social is contributing to the overall KPIs. When looking at social metrics, she emphasizes the importance of looking at quarterly as well as year-over-year. They wrap the show discussing one of the most pertinent topics–maintaining mental health in an industry that requires you to always be on. Stephanie reveals how she sets boundaries and the few tactics she uses to maintain her mental health. Hot Topics: What a data-driven social strategy looks like in action The types of content that consistently earn high engagement in B2B How to prioritize mental health and set boundaries