Sam Thomas Davies, Drip: Winning Workflows to Enhance Your Content Marketing

“There's so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. It won't always work, but you will end up with templates that you can use over and over again.” The next Behind the Post guest went from working in a call center to being an author and top content marketer with his work being featured in CNBC, The Times, and Fast Company, as well as leading marketing blogs, including Ahrefs, Search Engine Journal, and SEMrush.  Sam Thomas Davies, Growth Marketing Manager at Drip, joins host Olivia Messina to discuss his approach to content marketing and his tried and true methods that allow him to always have a repertoire of strong content.  He believes it’s not just about what you write, it’s how you frame it. Thinking like a writer, it’s enough! You have to think like a publishing house and take into consideration SEO, your reader, etc. It’s so much more than content, it’s how you communicate.  Since posting on LinkedIn and Twitter daily, Sam delves into his recent learnings, especially about content ideation and his process of including links in posts, and his secret for keeping reach high! If you’re someone who struggles with writer's block, Sam shares step-by-step how he reverse engineers top-performing content and templates it. He even shares how he utilizes the hub and spoke model to take 1 piece of content like a blog, podcast, or newsletter and transform it into 7-9 pieces.  Hot Topics: How to use the hub and spoke model to repurpose content like a pro Sam’s best tips for personal branding and his secrets to achieving high reach  How Sam uses Tweet Deck and Notion to reverse engineer top-performing content on Twitter and create reusable templates