Pro Tips to Master Content Repurposing for an Impactful Social Presence

Behind the Post - A podcast by Oktopost

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As social media managers, we are surrounded by whispers of social media best practices and strategies to get the best results.   But with everything you’ve heard so far, Kieran Brannan, a Social Media Specialist at N-able, went Behind the Post to shake up your view on your posting strategy and give you practical and essential tips to help you create valuable content at scale. Advocating that brands don’t post enough on LinkedIn, Kieran aims to publish 3-5 posts a day on N-able’s LinkedIn page.  So, if a brand posts so often on LinkedIn, how can we have a steady stream of fresh and engaging content ideas? The secret lies in content repurposing, and repurposing well.  They say everything is content, and in Kieran’s eyes, there’s no truer statement. In this episode, he shares how you can take one blog post, podcast episode, whitepaper, or presentation and turn it into multiple social media posts. This way, you’ll never struggle with filling your social content calendar again. A bigger bonus is it will be full of valuable, educational content that your audience will love, bringing more attention to your brand. Tune in to hear Kieran’s tips on working with the LinkedIn algorithm, the types of content that are performing well right now, and how he's organized his marketing team to bring new content ideas to him instead of constantly chasing them down.  Hot Topics Repurposing hacks that will fill your social calendar with content your audience will love How to play to LinkedIn’s algorithm for real results What the best-performing content types are on LinkedIn right now