Olivia Messina on Transforming Social Media into Your Best HR Recruiter

Recruiting is looking more and more like marketing today. So how can you harness the power of social to build your employer brand and attract the best talent? It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. She believes the key to employer branding is highlighting the people behind your business and sharing their experiences from your employee's point of view. She also shares how employee advocacy can strengthen your brand’s reputation as an employer, and caps off the show by giving real examples of campaigns and initiatives she’s started here at Oktopost to fuel your inspiration!