Meryoli Arias of Chili Piper on Finding What Works

Meryoli Arias, Social Media Manager at Chili Piper, goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure. Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. She graciously shares how simple it is to encourage her colleagues to create video content—give them a framework and give them freedom! She reinforces that there are no shortcuts in social; it’s all about testing, trying new things, finding what works, and being different! Tune in for a spicy, high-energy episode sure to fuel your inspiration!