How to keep your B2B social on point with analytics

If you’re a social media manager, one skill you’ll always need is knowing how to measure success. Because if you’re not looking at the data, how do you know what’s actually working?In this episode of Behind the Post, we sit down with Agnes Bakondi, the Social Media Manager at intelliflo, who’s all about proving social media's impact with analytics. She shares the key metrics she tracks, how often she checks in on performance, and how she turns raw data into smarter content decisions.She explains how she’s made reporting effortless by setting up bite-sized, automated reports that keep her team in the loop without extra work. We also discuss how she spots trends, adapts to algorithm changes (without the panic), and why reviewing her analytics regularly sets her employee advocacy program up for success.And if you’re thinking about running a pilot for advocacy? She squeezed in some quick, actionable tips to get you started. Hot Topics: Why she doesn’t like the term “vanity metrics” Her must-track metrics for monitoring their performance How often she checks analytics (and how she reports on them) Using data to tweak content and optimize campaigns