Gamifying employee advocacy: Inside BioCatch’s social media world cup

What do you get when you mix employee advocacy with the World Cup? A social media competition so engaging that even the self-proclaimed “I’m not a social media person” types are asking to join in.In this episode, we go Behind the Post with Gustavo Mazzocchi, Global Social Media Manager at BioCatch, who takes us on a wild ride through the Social Media World Cup, an 11-month internal employee advocacy competition. From dramatic football-themed announcements (yes, an actual football was thrown during the CMO’s company kickoff presentation) to gamified incentives and tiers like “lucky strikers” and “team players,” Gus shares the structure and strategy that got over half the company involved.Once your employee advocacy program is off the ground, competitions like this are the secret to keeping momentum high, participation strong, and your people genuinely excited to post. If you're looking for creative ways to ignite advocacy and keep your employees posting week after week, this one's for you.Hot Topics:How to gamify employee advocacy (and keep it fair + inclusive!)Why themed competitions spark engagement (and how to plan them)Tips to turn that “I’m not a social media person” into your next top advocateHow BioCatch tracks success with 200+ active advocates across regions