From the Experts at PlayPlay &HiBob: How to Communicate Your Employer Brand on Social

Employees are the lifeblood of every company, and for long-term success in attracting and retaining top talent, effective employer branding is crucial. But let's make one thing clear—it's not just a marketing tactic. Authenticity is the key to resonating with both employees and potential candidates. In this episode of Behind the Post, host Olivia Messina sits down with two remarkable experts: Kinga Kusak, the Senior Content Marketing Manager at PlayPlay, and Ale Schlesinger, the Social Media Manager at HiBob. Together, they take a deep dive into the world of employer branding, stressing the importance of an authentic strategy. Kinga and Ale reveal the best channels to implement your strategy and the optimal functions within your organization in which it should sit to make it shine. As employer branding experts, Kinga and Ale share valuable tips on genuinely portraying your employer brand. Plus, they provide insights into previous social campaigns and best practices for creating employer branding videos that leave a lasting impact! Olivia, Kinga, and Danyelle Felchner, Recruitment Marketing Manager–Social Media at CVS Health, are continuing the conversation in PlayPlay’s upcoming webinar, “How to Harness The Power of Employer Branding & Improve ROI.” Register now and don’t miss more tips and actionable insights!