Employer Branding 101 and Putting Your People First!

Gone are the days when social media is solely a vehicle to drive traffic. It is a place to BE and needs to be its own entity! Stopping by the Behind the Post podcast to discuss the evolution of social media, employer branding, and employee advocacy is the brilliant Ale Schlesinger, Social Media Manager at HiBob. In this episode, Ale reveals how she approaches social while working for an HR tech organization. As modern HR is all about the well-being of your people, Ale has taken the company motto, “put your people first,” and infused it into their social media strategy. Tune in to hear how she crafts the HiBob social channels to be a conversational, engaging place that will make you stop scrolling! To close out the show, Ale reveals how she approaches her creative process, the two things your employee advocacy content must do, and why everything, especially employer branding, always comes back to authenticity. And, of course, Olivia and Ale talk TikTok and give a little insight into all the things that go on behind the post! Hot Topics: How to create an engaging social media presence that will “stop the scroll” Ale’s top priority when it comes to creating content Employer branding strategy, tips, and tricks!