Creating Emotionally Driven Content in a Regulated Industry

When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels, Senior Social Media Specialist of Tyler Technologies. Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector. Heather dives into how she approaches social strategy, and the 5 biggest social media mistakes you don’t want to make! She even shares how she creates social media experiences and value-driven content that reinforce Tyler’s purpose, values, and brand infinity. Listen until the end to hear what needs to be in your crisis plan, what should be in place before something occurs, and the best practices to live by when in the midst of a crisis. Hot Topics: Social strategy for the public sector The 5 biggest mistakes social media professionals make What to include in a social media crisis plan + best practices