Carousels: The One-Way Ticket to Higher Engagement?

Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?” This week on Behind the Post, host Olivia Messina asks Caitlin Doyle, Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. In this episode, Caitlin describes how often she’s posting, what she’s doing on the post level to pull her audience in, and which content types yield the highest engagement. One thing is for sure – this episode proves that carousel posts aren't only for Instagram! LinkedIn's carousels might be your one-way ticket to higher engagement! To wrap up the show, Caitlin and Olivia talk about how keeping a pulse on everything happening internally and managing requests from different departments is one of the most challenging parts of the role – and why flexibility is key! Hot Topics: Post level tips to increase your engagement Why LinkedIn carousel posts are all the hype The optimal posting cadence for LinkedIn and Twitter