Breaking Silos and Unlocking the Potential of Social for Business Growth

How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn't sit in a silo? Meet Alex Taylor Noble– The Head of Social Media at The Bank of London and the next Behind the Post guest. Alex believes that brands win when they make it about their community, not themselves. So when it comes to social, the content that’s the most engaging is the content your audience wants to see! In this episode, Olivia and Alex discuss aligning your social strategy with business goals, the importance of getting buy-in from stakeholders from the inception of campaigns, and the secret to creating engaging content in regulated industries, such as banking. Hint–it’s all about making your social channels a destination and giving more than you ask. Hot Topics: How to create a social strategy that supports business growth Tactics to earn buy-in from internal stakeholders The most important social media metrics to track